At BeThere Global, we provide flexible and scalable virtual event services tailored to the unique goals and needs of our clients. While we offer custom-built event websites for live streaming (learn more here), we’re always transparent with our clients. If we find a third-party solution better suited to a project’s objectives or budget, we won’t hesitate to recommend it. One such tool we frequently use is Zoom.
Choosing Zoom
Zoom has made significant strides in the virtual event space. The last few years have seen continuous improvements to its offerings such as Zoom Events, Webinar and Meetings. Over the years, we’ve successfully used Zoom to deliver a wide range of virtual experiences such as workshops, webinars, briefings, and breakout sessions. Zoom, and other platforms such as Teams, Webex and Google Meet are powerful everyday tools that can be utilised for virtual events. But they are just that; everyday. Using them for virtual events can lead to an event that feels too familiar—just another standard meeting. And when you’re aiming to impress and engage your audience, “samey” simply won’t do.
We believe the true potential in virtual platforms like Zoom are only unlocked through thoughtful preparation, expert knowledge and creative execution. Here’s how we can help transform your Zoom event from just another meeting into an outstanding, professional experience.
Create Extraordinary Content
When using a familiar platform like Zoom, it’s crucial that your content stands out. To keep your audience engaged, your presentations need to be polished and captivating. Pre-recording presentations is a great way to enhance the experience. Pre-recording allows you to incorporate dynamic graphics, transitions, and lower thirds for a more professional feel. Our editing team can assist with pre-recording high-quality content and streaming it seamlessly within Zoom, ensuring flawless delivery.
Provide Technical Expertise
Smooth technology is the backbone of any successful virtual event. Although these are reliable platforms, technical issues often arise from human error (we’ve all heard “You’re on mute!” too many times). That’s why having an expert technician on hand is essential. Our experienced team uses Zoom daily and can provide professional technical support, ensuring your event runs without a hitch. Operating from remote studios with high-speed, stable internet connections, our technicians ensure that videos, presentations, and even large slide decks are shared effortlessly. Plus, we can help you make the most of Zoom’s advanced features—such as language translation, breakout rooms, and captions.
Prep Your Speakers
Your event’s presenters and panelists play a crucial role in setting the tone. If they appear unprepared, struggle with the platform, or have poor technical setups, your audience may feel like they’re in just another standard meeting. We help avoid this by working closely with speakers, scheduling technical checks, and offering coaching to ensure they’re ready to deliver a seamless and professional presentation.
Studio-Quality Production
While Zoom is typically used by those working from home, you don’t have to be limited to these environments as the event organizer. Set up a physical studio with your speakers and stream from there. This approach can make your event feel more like a TV broadcast than just another Zoom call. We’ve successfully employed this technique for clients like Ofwat, as described in this case study.
Pay Only for What You Need
Zoom’s extensive range of features comes with a price tag. While their subscription plans are flexible, they may not be cost-effective for one-off events. Instead of committing to a Zoom subscription, you can leverage our Zoom Business Account, which gives you access to advanced features like HD recording, webinars, and more—without locking yourself into a long-term contract. This ensures you get the most out of Zoom’s capabilities at a fraction of the cost.
Expand Your Event’s Reach
Take advantage of Zoom’s built-in features, such as its language translation option, to expand your event’s reach to a global, multilingual audience. We can help source professional translators, manage the technical logistics, and ensure the translations run smoothly during your event—allowing you to focus on content delivery.
Post-Event Services
Zoom’s default event recordings are often left to gather dust in a folder, but they don’t have to be. Just as pre-recording can add value to your live event, post-event editing can offer significant benefits to your audience. With our professional editing team, we can polish your recordings—removing any “ums” and “ahs,” and providing translated versions where necessary—so you’ll have a valuable asset that can be repurposed long after the event has ended.
By leveraging the expertise of a virtual event production company like BeThere Global, you can maximize the benefits of a cost-effective tool like Zoom, without sacrificing the production quality of your event.
Case Study: Medicine Discovery Catapult
Client: Medicine Discovery Catapult
Project Overview:
- Zoom Webinar utilizing BeThere Global’s Business Account
- BTG team managed the Zoom Webinar registration process
- BTG provided Zoom Meetings to pre-record content and provided editing service
- BTG virtual event management and technical support throughout the event and pre-event to support speakers
- Delivered post-event edit of Zoom recording
What our client had to say:
From initial engagement, and drafting of quotation BeThere Global, was very professional and great to work with. [They were] very responsive to my multiple requests and took time to have additional meetings for clarification which I very much appreciated.
By focusing on the details—content creation, technical expertise, speaker preparation, and thoughtful production—we help our clients turn simple Zoom meetings into events that leave a lasting impact. Whether you’re hosting a small webinar or a large-scale virtual conference, we’re here to help make your event a success.
