As virtual and hybrid events become the new norm, BeThere Global is perfectly positioned to not just drive innovation within the conference sector, but also to monitor and see at first hand many of the emerging practices used by organisations running such events.
With our expertise and experience in global event production, we’re at the forefront of this revolution, providing seamless solutions for our clients looking to engage with their audiences effectively.
If your business or organisation is considering hosting its next event online or to a mix of in-person and virtual attendees, we thought we’d offer you a little inspiration on delivering something truly memorable to your audience.
Interactive Workshops
In addition to traditional stand up presentations, consider offering interactive workshops. These can include elements such as live polls, Q&A sessions or breakout rooms where participants can collaborate on collective tasks. Using interactive tools helps to keep attendees engaged and allows for more personalised learning experiences.
Gamification
Incorporating gamification into your conference has been shown to significantly boost engagement. Create a points system for participating in sessions, answering quiz questions or visiting virtual booths. Offer incentives such as digital badges or even physical prizes for top performers. This not only makes the experience more enjoyable but also encourages attendees to get involved and participate.
Virtual Networking Lounges
Networking is a crucial element of any conference and we’re increasingly helping clients create virtual networking lounges as part of their global event production. Done well, these can replicate the experience of mingling during a lunch or coffee break. Virtual networking lounges are flexible and can be used to host anything from casual chats to more structured networking events.
Hybrid Event Hubs
For hybrid events, setting up multiple event hubs in different locations can decentralise attendance while increasing connected experience. Each hub can have its own schedule of live sessions and activities, with the main events being broadcast across all hubs. This approach can help reduce travel costs and carbon footprint while increasing global accessibility.
High-Quality Production Values
Invest in high-quality production values to ensure that your virtual conference stands out. As standard, we always ensure professional lighting, sound and video standards for all broadcasts. Hiring an experienced global event production team like BeThere Global can help you achieve a polished and professional look.
On-Demand Content
Something else we’re seeing a huge demand for is the ability to offer on-demand access to conference sessions post-event. This allows attendees to catch up on any missed content and continues to add value long after the event has concluded. One of the main benefits of this approach is the ability to repurpose content for future marketing or training purposes.
Virtual Reality Experiences
For a truly immersive experience, incorporate virtual reality (VR) elements into your conference. We’ve been involved in projects ranging from virtual tours of exhibition halls to fully immersive keynote sessions. Providing VR headsets to attendees can enhance this experience, making it more memorable and impactful.
Sustainable Practices
Highlighting sustainability in your conference planning can attract eco-conscious attendees and sponsors, as well as great publicity. Opt for digital materials instead of printed ones, reduce travel by encouraging virtual attendance and use energy-efficient technologies. Promoting these efforts also has the potential to enhance your brand’s reputation.
Engaging Keynote Speakers
Hosting a virtual or online event gives organsiers the freedom to secure dynamic and engaging keynote speakers who can captivate audiences from anywhere. Consider speakers who are not only experts in their fields but also skilled at engaging with a virtual audience through compelling storytelling and interactive elements.
Another virtual event advantage is that speakers who might be unaffordable or unavailable to attend in person, due to travel time and costs, suddenly become an option!
Virtual Entertainment
Incorporate an entertainment element into your conference schedule. This could be live music performances, virtual magic shows or interactive comedy sessions. Providing entertainment can break the monotony and keep attendees energised throughout the event.
Feedback Mechanisms
Implement robust feedback mechanisms to understand what worked and what didn’t. Real-time feedback tools during sessions, post-event surveys and interactive discussions can provide valuable insights for future events.
Inclusive Design
Ensure your event is accessible to all participants, including those with disabilities. Use captions, sign language interpreters and provide screen reader-compatible materials where possible. Inclusive design not only broadens your audience but also demonstrates your commitment to diversity and inclusion.
Measure Success
Leverage data analytics to gain insights into attendee behaviour and engagement. Track metrics such as session attendance, interaction levels and content preferences. This data can help you refine your approach next time and improve future conferences.
In Summary
By implementing these ideas, you can create a virtual or hybrid conference that is engaging, memorable, and impactful. Whether you’re hosting a small training session or a large-scale international conference, using any of these innovative approaches will help you connect with your audience in meaningful and lasting ways.
BeThere Global offers unparalleled expertise in organising and executing virtual and hybrid conferences. With a commitment to excellence and a wealth of experience, BeThere Global ensures your event will not only meet but exceed expectations.
Drop us an email and together let’s create an unforgettable experience for your audience.
