Maximizing the lifespan and value of your online event
Delivering a successful online event takes time, effort, and resources, so it makes sense to extend its impact beyond the live experience with a carefully considered on demand content strategy.
We live in an on demand society, and the world of online events is not exempt.
Repurposing event content not only maximizes its value but also enhances audience engagement, broadens reach, and strengthens your organisation’s or your brand’s presence. Here’s how to ensure your event content continues to work for you long after the live stream ends.
On demand content strategy 1
Make content accessible on demand
A simple yet effective way to extend an event’s lifespan is to make recordings available for on-demand viewing. At BeThere Global, we provide this as a standard service within hours of the event concluding, but you could also offer access through your own website, e-learning platform, or a YouTube playlist. Offering sessions for replay allows attendees to revisit key discussions and opens the door for new audiences to engage with your content at their convenience.
Strategy 2
Create bite-sized video clips
Long sessions can be overwhelming, particularly for those who weren’t part of the live event. Breaking down presentations into short, digestible clips featuring key takeaways, expert insights, or standout moments makes the content more shareable and appealing across platforms like LinkedIn, Twitter, and Instagram.
Strategy 3
Develop written summaries and blog posts
Turn session highlights into blog posts, recaps, or even in-depth articles. These can serve as valuable resources for those who couldn’t attend while reinforcing key messages. Consider publishing speaker interviews, panel discussion summaries, or Q&A highlights to provide continued value.
Strategy 4
Repurpose into educational resources
Event sessions often contain insights that can be transformed into evergreen content. Convert presentations into training materials, e-books, or even a mini-course to keep your content relevant and useful long after the event concludes.
Strategy 5
Leverage social media snippets
Extract impactful quotes, statistics, or insights from sessions and turn them into eye-catching social media posts. Using short video clips, speaker soundbites, or key takeaways in a series of connected posts can help maintain engagement and spark discussions well beyond the event.
Strategy 6
Turn content into a podcast
If your event featured insightful discussions or expert panels, consider repackaging the audio into a podcast series. Editing sessions into podcast-friendly episodes can help you tap into a wider audience that prefers audio content over video or text.
Strategy 7
Follow up with attendees
Keep the conversation going by sending post-event emails that include key session highlights, links to on-demand content, and additional resources. Encourage engagement through follow-up surveys or discussion forums to maintain audience interest.
Strategy 8
Package content for future marketing
Use event footage, testimonials, and key insights in promotional materials for future events. A well-produced highlight reel can be an excellent asset for attracting attendees to your next event.
Below is a compilation of excerpts from a few post-event promotional videos we have created.
An on demand content strategy takes your online event further
By implementing these strategies, you ensure that the time and effort invested in your online event continue to deliver value long after the final session ends. Repurposing content effectively not only extends its lifespan but also strengthens audience engagement and maximizes your event’s return on investment.
Maximizing the lifespan of your online event is key to extending its value and reaching a wider audience. Start implementing an on demand content strategy today to make the most of your content.
Need help repurposing your event materials? Get in touch with us to explore how we can support your next virtual or hybrid event!
